Product Leadership Case Study

DropLivo

From an internal product experiment to a standalone consumer product.

Product: DropLivo (formerly PartyJor Moments)
Industry: Consumer Social / Experiences
My Role: Head of Product & Innovation
Platform: Mobile
Key Outcome: Built and launched in about 6 weeks, with 1,000+ signups in week one

As Head of Product & Innovation at PartyJor, I led product, engineering, design, innovation, and product growth execution. One of the products developed during that period began as PartyJor Moments and ultimately evolved into the standalone product now known as DropLivo.

Visit Product →

The Mandate

I joined PartyJor with a product that had remained stalled for approximately nine months. My first priority was execution.

I reorganized the product workflow and led the engineering, product, and design teams through delivery. The existing PartyJor Events product was stabilized and delivered within approximately two to three months.

From PartyJor Events to Moments

After stabilizing the core events product, we explored another opportunity: digital experiences around the emotional and social moments surrounding events and relationships. That led to PartyJor Moments.

I led the product from concept through product strategy, build, launch, and validation. The initial product was built and launched in approximately six weeks.

Product Validation

PartyJor Moments generated strong early validation, reaching 1,000+ signups in week one with no paid marketing. Rather than keeping it as a feature or adjacent PartyJor experience, we identified an opportunity for the concept to become a standalone product.

I participated in developing the initial strategy for separating the product before leaving the organization. PartyJor Moments subsequently evolved into DropLivo.

Current Product Lineage

The current DropLivo product allows users to create expressive digital messages and experiences using combinations of text, photos, voice, video, music, and interactive presentation. The product is currently mobile first.

This case study distinguishes what I led from what the product became after my departure. I do not claim features or strategy implemented after I left the organization.

AI Product Innovation, Data Handling and Security

During the product development work, AI capabilities formed part of the innovation strategy, including AI text generation, AI image generation, AI video generation, and AI assisted translation.

The goal was to reduce the creative effort required to construct personalized digital experiences.

I led data handling, security, and compliance decisions for the Google Gemini integration, covering personal data collected across touchpoints, what the model was exposed to, and security risk.